Telfar Global


Credits

Designer
Babek Radboy

Architect
Daniel Glick-Unterman 

LED Install
GUMGUM Studio


GUMGUM Studio was brought onto the Telfar Global flagship project to install over 700 linear feet of film-grade LEDs into the clothing racks.

The concept was provided by the Designer and the Architect, while GUMGUM engineered the necessary power and wiring to make this installation as seamless as possible.

This provides near 360° illumination of the clothing, eliminating shadows wherever possible throughout the store.