ON Running 


Credits

Creative Agency
Harbinger Creative

Art Director
Noemi Polo

Lighting Design
GUMGUM Studio



On the heels of the NYC Marathon, ON Running opened their SOHO popup to promote their new LightSpray running shoe technology.

GUMGUM, in collaboration with Harbinger, designed and installed a fully networked retail lighting system, capable of sleek, static retail lighting during the day, and bespoke colors and animations for the various events throughout the pop-up’s schedule.