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ON Running
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Harbinger Creative
Art Director
Noemi Polo
Lighting Design
GUMGUM Studio
On the heels of the NYC Marathon, ON Running opened their SOHO popup to promote their new LightSpray running shoe technology.
GUMGUM, in collaboration with Harbinger, designed and installed a fully networked retail lighting system, capable of sleek, static retail lighting during the day, and bespoke colors and animations for the various events throughout the pop-up’s schedule.
GUMGUM, in collaboration with Harbinger, designed and installed a fully networked retail lighting system, capable of sleek, static retail lighting during the day, and bespoke colors and animations for the various events throughout the pop-up’s schedule.
